authenticity

Faith and Business with Joseph Warren

Have you ever felt like you are hiding your ‘real’ self? Maybe you feel like you need to segment your life to give people what they want.

May of us hide authentic selfs, our faith, our family, and segment ourselves into the persona for the situation. Joseph Warren and I discuss why we need to be more transparent and how faith needs to be a foundation of our business.

Persona vs Authenticity | Michael Woodward

Entrepreneurs are told to craft a persona, to be authentic.  It seems that all the internet rockstars have the perfect image, the right story, or have it all together.  Should you create a persona?  How can you be authentic?  Can you have a persona and be authentic?  Going deeper into persona and authenticity is hard especially since the bar is being set so high for influencers and creators.