persona

Persona vs Authenticity | Michael Woodward

Entrepreneurs are told to craft a persona, to be authentic.  It seems that all the internet rockstars have the perfect image, the right story, or have it all together.  Should you create a persona?  How can you be authentic?  Can you have a persona and be authentic?  Going deeper into persona and authenticity is hard especially since the bar is being set so high for influencers and creators.